Wizard of Ads, Mr. Roy H. Williams

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” — attributed to the successful retail executive John Wanamaker.

If Mr. Wanamaker had known Roy H. Williams, he would have known which half was being wasted.  Roy would have told him in no uncertain terms.

Roy H. Williams has made a science of the formerly intangible question of why people buy.  From thought particles to Broca’s area, Roy patiently, engagingly explains to us (those willing to take the time to learn) why we act the way we do.  Then, armed with this knowledge, he challenges us and prepares us to design businesses and advertisements that move people to action.

Indeed, his business model — retaining a percentage of the increase of his clients’ revenue — depends on his ability to MOVE our customers.

And — because he’s a Radio Guy — Roy’s Monday Morning Memo podcasts are created to a high standard of audio production levels.  They sound fabulous, darling!

Over the years of Monday Morning Memos I’ve gotten to know a little bit about Wizzo.  I am constantly surprised.  Amused.  Entertained.  But mostly enlightened.  I hope you feel that way too.

Roy, I will meet you one day.  I want my business to be one of your flock.

Heartfelt thanks and blessings to you, Pennie and the Academy.

Stephen Worden

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